Personally never cared much for my follower count (and never even looked at klout.) A bunch of numbers that mean little. That being said, what would be the best alternatives to see the reach of your social media strategy? As an individual, i care little for it, but for a company, nowadays, this is critical. Not long ago, i was deeply interested in trying Incredimail for iOS. Sent them a tweet asking if their service included a server side component. They never answered. Now I'm using Mail Pilot, more expensive but more straightforward with their architecture. That's the price of social network unawareness.

How Tech Let Go Of The Follower Count http://www.buzzfeed.com/charliewarzel/how-tech-let-go-of-the-follower-count